Bally Technologies

The History of Bally Technologies

Bally Technologies is a land-based and online casino game provider that is owned by Scientific Games Corporation. Bally Technologies is based in Enterprise, Nevada and has been through many changes of the company name, owners and CEOs in its history.

The origins of Bally Technologies reach as far back as 1932. The company was founded in this year under the name of Bally Manufacturing by Raymond Maloney, who created the company as a division of its parent corporation Lions Manufacturing. Bally Manufacturing soon created a selection of arcade pinball machines and slot machines including popular titles like Rocket, Bumper, Ballyhoo and Goofy that proved to be very popular, cementing the company as a provider of games. As World War 2 approached in 1939, the company took a different turn to instead provide war materials, reverting back to producing slots and other games after the war in 1945.

Changes of Ownership and Operation

Maloney’s two sons inherited Bally Manufacturing in 1958, and they took over the company’s operations. Despite their best efforts, the company’s revenues declined to the point of insolvency. However, one of Maloney’s previous business associates decided to purchase the company and successfully revived it. Soon after this change of ownership in 1963 Bally released a new slot, Money Honey, which revolutionised the casino industry at the time and proved immensely popular with casino players. By 1968, as much as 90% of all slot machines sold in Nevada were produced by Bally Manufacturing.

Bally Technologies Expansion

After a few decades of successful trading, Bally decided to expand, focussing on both the production of slots and video games, each of which was attended to by a separate division of the company. In 1990, the name of Bally Manufacturing was changed to Bally Entertainment and a separate ancillary company, Bally Gaming International, was also founded as an independent entity. Bally Gaming International’s core focus lay in the slot game industry. Four years later, Bally Gaming created the world’s very first video slot machine to feature a touch screen, and in 1996, the company merged with fellow company Alliance Gaming Technology. Ten years later in 2006, Bally Gaming again changed its name, adopting the name Bally Technologies, which still remains its current name.

Bally Technologies Recent Innovations

Bally Technologies is a strong contender in the casino game field today, and the company continues to provide land-based slot machines and casino games to land-based casinos on a global scale. The company also offers a range of online slot games, progressive games and interactive casino games, catering to an increasing market of real money online casino players.

One of Bally Technologies’ more recent ventures saw the company creating mobile versions of their online slot and casino games, which have been designed for compatibility with the operating systems of popular tablet and smartphone brands. The Quick Hit slot series, Hot Shot and Cash Spin are some of Bally Technologies’ most well-known slots, which can be found for free and real money play at a growing number of online casinos that feature Bally games.

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